App Guardians Blog

Learn the 12 Key Performance Indicators to track for your mobile app in 2023. Marketing KPIs, Product KPIs, Business KPIs and top App Marketing App Metrics.

As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one [...]

As more and more mobile apps adopt freemium and subscriptions as their main monetization model, most app publishers [...]

When we think of the word optimization for apps, App Store Optimization (ASO) is most likely the first [...]

Like any growing and thriving 3 year old, AGN is super excited to be turning 4!    June [...]

At this year’s Google I/O, numerous updates and improvements have been announced for the popular cloud-service and backend [...]