App Guardians Blog

When it comes to building an outstanding mobile-first advertising strategy, there are several directions you can take. Two [...]

Want to Extend the Life of Your Winning TikTok Creatives? Apply the 80/20 Rule TikTok has become the [...]

TikTok has transformed the landscape of social media, captivating millions with its short, engaging videos. But with [...]

Learn the 12 Key Performance Indicators to track for your mobile app in 2023. Marketing KPIs, Product KPIs, Business KPIs and top App Marketing App Metrics.

As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one [...]

As more and more mobile apps adopt freemium and subscriptions as their main monetization model, most app publishers [...]