How we Grow your Brand

Apple Search Ads

Dominate the App Store with a custom ASA strategy

The world of Apple Search Ads (ASA) continues to be the favored path for acquiring quality iOS users through high-intent search traffic.

Our Partners

Working with the best.

We partner with the best in the industry and have access to proprietary automation platforms that harness the power of APIs. With these tools, we bring to you the unparalleled automation that elevates your app to new heights.

Our process is informed by more than just cost-per-install (CPI). We bid on keywords based on their conversion factors, return on ad spend (ROAS), and other metrics that promise to retain users. By connecting our automated workflow to attribution trackers, we unleash the power of machine learning and free up valuable human resources for other important tasks.

We then monitor our progress reporting dashboards where we track our performance with precision and finesse.

Apple Search Ads

Success Story

76% boost in ROAS & 30% decrease in CPA
with optimized ASA campaign

ThinkUp is an affirmations and motivation app in the health and wellness category. It focuses on improving users mindsets through daily self affirmations and self-talk practice to boost self confidence, happiness, relationships, health, and other areas of life.

“App Guardians identified weaknesses in our funnel and made specific data-based recommendations. Most of all, they had a broad team of experts that have created results in a short time.”

Jenny Shalev
Founder & CTO , ThinkUp


To increase new user installs by focusing heavily on keyword optimization.


Optimized ASA campaigns and updated the keyword pool with strong ROI terms identified through discovery campaigns


• Increased app installs by 53% in 4 months
• Boosted ROAS by 76%
• Increased rankings of keywords in the top 10
by 42% for GP and 37% for iOS
• Boosted total ranked keywords by 39% for GP
and 41% for iOS

Ready to achieve next-level growth?