App Guardians Blog
When it comes to building an outstanding mobile-first advertising strategy, there are several directions you can take. Two of the most popular are currently User-Generated Content (UGC) and Influencer Marketing. But which one is right for your brand? The answer: listen to your community. Your audience knows what they want to see and how they want to see it. By [...]
Want to Extend the Life of Your Winning TikTok Creatives? Apply the 80/20 Rule TikTok has become the [...]
TikTok has transformed the landscape of social media, captivating millions with its short, engaging videos. But with [...]
Learn the 12 Key Performance Indicators to track for your mobile app in 2023. Marketing KPIs, Product KPIs, Business KPIs and top App Marketing App Metrics.
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one [...]
Season 2: Episode 9: Understanding App User Conversion Through Multi-Touch Attribution Hey, App Growth Community! Welcome back to [...]
As more and more mobile apps adopt freemium and subscriptions as their main monetization model, most app publishers [...]