App Guardians Blog
How Apple’s New Retention Messaging Could Help Reduce Subscription Churn When most app teams think about growth, they immediately focus on acquiring more users. But experienced subscription businesses know a different truth: Keeping an existing subscriber is often far less expensive than acquiring a new one. At WWDC26, Apple introduced one of its most interesting subscription updates in recent years—Retention [...]
-
Summary of what WWDC26 Update Means for Mobile Growth Teams WWDC is often viewed as an event for [...]
In today’s app economy, the “hard paywall or bounce” model is losing its edge. Users are savvier, competition [...]
Two major updates from Apple have landed — and if you work in app marketing, growth, user acquisition, [...]
-
The Digital Markets Act and the Digital Services Act are two major pieces of legislature brought forth from [...]
-
The artificial intelligence trend is everywhere. It’s easy to get caught up in the mix when searching for [...]
-
For Wellness apps, the most challenging approach is the conversion of the user from passive to active. [...]
