App Guardians Blog
In today's competitive app market, it's crucial for app developers and marketers to reach a wider audience and measure the effectiveness of their campaigns. This is where mobile attribution platforms come into play. These tools help track and analyse user acquisition, measure the lifetime value of users, and ultimately optimize marketing campaigns for better ROI. In this comprehensive comparison, we [...]
WidgetKit was introduced in WWDC22 as a new way to showcase app activity. Anyone who’s bought an iPhone [...]
When it comes to building an outstanding mobile-first advertising strategy, there are several directions you can take. Two [...]
Want to Extend the Life of Your Winning TikTok Creatives? Apply the 80/20 Rule TikTok has become the [...]
TikTok has transformed the landscape of social media, captivating millions with its short, engaging videos. But with [...]
Learn the 12 Key Performance Indicators to track for your mobile app in 2023. Marketing KPIs, Product KPIs, Business KPIs and top App Marketing App Metrics.
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one [...]
