App Guardians Blog

If you've spent any time researching mobile app marketing, you've probably come across the terms SKAN or SKAdNetwork. [...]

Without attribution, you're not running performance marketing. You're simply paying for downloads and hoping for the best. If [...]

WidgetKit was introduced in WWDC22 as a new way to showcase app activity. Anyone who’s bought an iPhone [...]

For everyone in the mobile app industry, the new iOS 15 update is a huge deal. For app [...]

When it comes to organic user acquisition, all mobile industry experts agree that App Store Optimization is not [...]

With iOS14 updates upon us, mobile app marketers around the world are bracing themselves for the change. The [...]