App Guardians Blog

WidgetKit was introduced in WWDC22 as a new way to showcase app activity. Anyone who’s bought an iPhone [...]

For everyone in the mobile app industry, the new iOS 15 update is a huge deal. For app [...]

When it comes to organic user acquisition, all mobile industry experts agree that App Store Optimization is not [...]

With iOS14 updates upon us, mobile app marketers around the world are bracing themselves for the change. The [...]

Let’s talk about one of our favorite subjects: Apple Search Ads. The beauty (and perhaps the curse) of [...]

As we continue our analysis of the acquisition stage of the funnel, we’ll talk more about paid channels [...]