App Guardians Blog

In today’s app economy, the “hard paywall or bounce” model is losing its edge. Users are savvier, competition [...]

Two major updates from Apple have landed — and if you work in app marketing, growth, user acquisition, [...]

The Digital Markets Act and the Digital Services Act are two major pieces of legislature brought forth from [...]

The artificial intelligence trend is everywhere. It’s easy to get caught up in the mix when searching for [...]

  For Wellness apps, the most challenging approach is the conversion of the user from passive to active. [...]

In the realm of App Store Optimization (ASO) for iOS applications, a relatively untapped yet highly effective strategy [...]