App Guardians Blog
The artificial intelligence trend is everywhere. It’s easy to get caught up in the mix when searching for new tools to use. Let’s be honest - most of these AI apps aren’t really AI. In some cases, it’s just a buzzword to make investors feel excited. Our CEO, Fred Saeidi, is an investor himself. When he took to the floor [...]
Want to Extend the Life of Your Winning TikTok Creatives? Apply the 80/20 Rule TikTok has become the [...]
TikTok has transformed the landscape of social media, captivating millions with its short, engaging videos. But with [...]
Learn the 12 Key Performance Indicators to track for your mobile app in 2023. Marketing KPIs, Product KPIs, Business KPIs and top App Marketing App Metrics.
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one [...]
Season 2: Episode 9: Understanding App User Conversion Through Multi-Touch Attribution Hey, App Growth Community! Welcome back to [...]
As more and more mobile apps adopt freemium and subscriptions as their main monetization model, most app publishers [...]