App Guardians Blog
Two major updates from Apple have landed — and if you work in app marketing, growth, user acquisition, or ASO (App Store Optimization), they should change the way you think about App Store strategy: Apple is now indexing text in your screenshots as part of your app's keyword metadata Custom Product Pages (CPPs) can now be triggered by organic App [...]
WidgetKit was introduced in WWDC22 as a new way to showcase app activity. Anyone who’s bought an iPhone [...]
When it comes to building an outstanding mobile-first advertising strategy, there are several directions you can take. Two [...]
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Want to Extend the Life of Your Winning TikTok Creatives? Apply the 80/20 Rule TikTok has become the [...]
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TikTok has transformed the landscape of social media, captivating millions with its short, engaging videos. But with [...]
Learn the 12 Key Performance Indicators to track for your mobile app in 2023. Marketing KPIs, Product KPIs, Business KPIs and top App Marketing App Metrics.
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one [...]
