App Guardians Blog
The Digital Markets Act and the Digital Services Act are two major pieces of legislature brought forth from the European Union. The EU has increasingly pressured the FAANG-level corporations for more accountability, and less capitalization. This fights comes on the heels of the growing divide between Euro and American policy makers, as EU colleagues are observing the growing monopolies headquartered [...]
When it comes to building an outstanding mobile-first advertising strategy, there are several directions you can take. Two [...]
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Want to Extend the Life of Your Winning TikTok Creatives? Apply the 80/20 Rule TikTok has become the [...]
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TikTok has transformed the landscape of social media, captivating millions with its short, engaging videos. But with [...]
Learn the 12 Key Performance Indicators to track for your mobile app in 2023. Marketing KPIs, Product KPIs, Business KPIs and top App Marketing App Metrics.
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one [...]
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Season 2: Episode 9: Understanding App User Conversion Through Multi-Touch Attribution Hey, App Growth Community! Welcome back to [...]
