App Guardians Blog
In today’s app economy, the “hard paywall or bounce” model is losing its edge. Users are savvier, competition is higher, and expectations around free access are now the norm. That’s where the freemium model comes in — giving users a taste of your product before asking for payment. But launching freemium isn’t just flipping a switch. It’s a carefully designed [...]
Learn the 12 Key Performance Indicators to track for your mobile app in 2023. Marketing KPIs, Product KPIs, Business KPIs and top App Marketing App Metrics.
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one [...]
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Season 2: Episode 9: Understanding App User Conversion Through Multi-Touch Attribution Hey, App Growth Community! Welcome back to [...]
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As more and more mobile apps adopt freemium and subscriptions as their main monetization model, most app publishers [...]
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Season 2: Episode 8: How To Scale Your App’s UA Strategy Using Prediction & Automation Hey, App Growth [...]
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When it comes to app marketing, or even marketing in general, are social influencers a thing of the [...]
