App Guardians Blog
If you've spent any time researching mobile app marketing, you've probably come across the terms SKAN or SKAdNetwork. Maybe a media buyer mentioned it during campaign setup. Perhaps your developer brought it up while implementing the Meta SDK. Or maybe you've seen it appear in the settings for Meta or TikTok Ads. For many app founders, it's one of those [...]
WidgetKit was introduced in WWDC22 as a new way to showcase app activity. Anyone who’s bought an iPhone [...]
When it comes to building an outstanding mobile-first advertising strategy, there are several directions you can take. Two [...]
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Want to Extend the Life of Your Winning TikTok Creatives? Apply the 80/20 Rule TikTok has become the [...]
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TikTok has transformed the landscape of social media, captivating millions with its short, engaging videos. But with [...]
Learn the 12 Key Performance Indicators to track for your mobile app in 2023. Marketing KPIs, Product KPIs, Business KPIs and top App Marketing App Metrics.
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one [...]
