App Guardians Blog
Two major updates from Apple have landed — and if you work in app marketing, growth, user acquisition, or ASO (App Store Optimization), they should change the way you think about App Store strategy: Apple is now indexing text in your screenshots as part of your app's keyword metadata Custom Product Pages (CPPs) can now be triggered by organic App [...]
The Digital Markets Act and the Digital Services Act are two major pieces of legislature brought forth from [...]
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The artificial intelligence trend is everywhere. It’s easy to get caught up in the mix when searching for [...]
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For Wellness apps, the most challenging approach is the conversion of the user from passive to active. [...]
In the realm of App Store Optimization (ASO) for iOS applications, a relatively untapped yet highly effective strategy [...]
In today's competitive app market, it's crucial for app developers and marketers to reach a wider audience and [...]
WidgetKit was introduced in WWDC22 as a new way to showcase app activity. Anyone who’s bought an iPhone [...]
