App Guardians Blog
In today’s app economy, the “hard paywall or bounce” model is losing its edge. Users are savvier, competition is higher, and expectations around free access are now the norm. That’s where the freemium model comes in — giving users a taste of your product before asking for payment. But launching freemium isn’t just flipping a switch. It’s a carefully designed [...]
Two major updates from Apple have landed — and if you work in app marketing, growth, user acquisition, [...]
The Digital Markets Act and the Digital Services Act are two major pieces of legislature brought forth from [...]
The artificial intelligence trend is everywhere. It’s easy to get caught up in the mix when searching for [...]
For Wellness apps, the most challenging approach is the conversion of the user from passive to active. [...]
In the realm of App Store Optimization (ASO) for iOS applications, a relatively untapped yet highly effective strategy [...]
In today's competitive app market, it's crucial for app developers and marketers to reach a wider audience and [...]
