App Guardians Blog
Without attribution, you're not running performance marketing. You're simply paying for downloads and hoping for the best. If you're preparing to launch paid user acquisition for your mobile app, you've likely heard terms like attribution, mobile measurement partner, AppsFlyer, Branch, Meta SDK, SKAdNetwork, or event tracking thrown around. For many founders, product teams, and marketers, attribution feels like a complicated [...]
Season 2: Episode 9: Understanding App User Conversion Through Multi-Touch Attribution Hey, App Growth Community! Welcome back to [...]
As more and more mobile apps adopt freemium and subscriptions as their main monetization model, most app publishers [...]
Season 2: Episode 8: How To Scale Your App’s UA Strategy Using Prediction & Automation Hey, App Growth [...]
When it comes to app marketing, or even marketing in general, are social influencers a thing of the [...]
Season 2: Episode 7: How To Build A Successful App In Today's Competitive Landscape Hey, App Growth Community! [...]
Season 2: Episode 6: The Ultimate In-App Tool To Keep Your Users Engaged Hey, App Growth Community! Welcome [...]
