App Guardians Blog
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one of the most important KPIs to track for your app. It’s a key metric to work on to optimize app subscription revenue. First off, what is ARPU? It’s the average amount of revenue generated by each active user of your mobile app [...]
Why ASO? Saying that the app market is one of the most crowded and competitive spaces in the [...]
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One lesson that the COVID pandemic has taught us is that societies, industries and economies can change unexpectedly [...]
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If there’s an economy that didn’t suffer much during the tragedy of the COVID-19 pandemic, it’s the app [...]
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Consider this: not every app store visitor who comes across your listing will read your app’s description, but [...]
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This week we get some amazing industry insights and tips from Philip Bruno of Adjust, the industry leader [...]
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We had the pleasure of having Juan Gutter as our next expert interview guest. Juan is in charge [...]
