App Guardians Blog
For Wellness apps, the most challenging approach is the conversion of the user from passive to active. The ability for a user to engage with the app is inherently more personal than functional: the app itself presents a change to the user’s own life. Knowing this, app marketers must be aware of how invested the user is to their [...]
Hey App Growth Community, have you ever struggled to compete with the top grossing apps in acquiring new [...]
The proof is clear: Apple Search Ads is blowing everyone out of the water in the paid user [...]
There’s a reason why we talk so much about the importance of having a data-first approach when it [...]
For everyone in the mobile app industry, the new iOS 15 update is a huge deal. For app [...]
We love a good app growth story, don’t you? When we heard the story of Blue Fever app—its [...]
Picture this: you have an amazing app product on the app stores. You’ve built up momentum by acquiring [...]
