App Guardians Blog
As a mobile marketer, ARPU (Average Revenue per User) is up there with LTV (Lifetime Value) as one of the most important KPIs to track for your app. It’s a key metric to work on to optimize app subscription revenue. First off, what is ARPU? It’s the average amount of revenue generated by each active user of your mobile app [...]
When it comes to launching your mobile application, it seems that most mobile marketers have a different [...]
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We love mobile games. We play them, we market them and we help them grow. We even have [...]
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It’s no question that Apple’s new privacy mandate will reshape how advertisers track, target, and optimize their mobile [...]
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We all know that user acquisition is key for mobile app growth. What better way to learn the [...]
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We made it. The year 2020 is officially behind us and into 2021 we go. Last year was [...]
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For many, the idea of wrapping up 2020 and moving forward into 2021 is a comforting one. For [...]
