App Guardians Blog
As more and more mobile apps adopt freemium and subscriptions as their main monetization model, most app publishers are finding that they share the same challenge: converting free app users into paid app users. That’s because generating app subscription revenue is hard! There is simply no one clear path to optimizing revenue and making your app profitable. But something we [...]
It’s no question that Apple’s new privacy mandate will reshape how advertisers track, target, and optimize their mobile [...]
We all know that user acquisition is key for mobile app growth. What better way to learn the [...]
We made it. The year 2020 is officially behind us and into 2021 we go. Last year was [...]
For many, the idea of wrapping up 2020 and moving forward into 2021 is a comforting one. For [...]
In an ideal world, you’ve launched a mobile app and have a large enough marketing budget to support [...]
If you want to be inspired by the story of a cool brand that almost threw its hands [...]