• The mid-tail keyword strategy helped increase app visibility in the Google Play Store.
• The localized keyword strategy also helped increase app visibility in Germany and France.
• From February 4, 2019, to Mar 18, 2019, using ASO strategy, we were able to double the app’s overall downloads.
Testing different audiences and creatives in a systematic manner in multiple languages helped the PNP’s team achieve significant improvement in the number of new users.
Google Play Store App Optimization Produces Higher Rankings for More Keywords
With the Internet spreading linke wildfire and reaching every part of our daily life, more and more traffic is directed to websites in search for information.
• Overall downloads increased by +104%
• +200% increase in iTunes app visibility
• Organic downloads in US increased by +41% for iOS
We started in February 2019 and identified new relevant keywords to conduct various experiments for:
These experiments were carried out in the United States, Germany, and France markets and helped improve app ranking for brand keywords and other relevant high-volume keywords. We identified a few relevant mid-tail keywords and included them in the app’s short descriptions to rank higher for those keywords. Here is an example showing how the ranking improved from #28 to #2 for keyword ‘care team collaboration’ in the United States.
We utilized a localized keyword strategy to include relevant keywords with the highest user demand. For example, in Germany, we were able to increase the ranking of the keyword ‘equipe’ (team) by ↑60 in 10 days.
In France, we were able to improve the ranking for the keyword ‘stress au travail’ (work stress), from #102 to #31 in 7 days.
So the overall increase in app visibility, i.e., higher ranking of Twist in Google Play Store, helped boost overall downloads by +104%. Similarly, we were able to increase app visibility for Twist in the iTunes Store by +200%.
Plus, we were able to increase organic downloads for iOS in the United States by +41%.
If you’d like to benefit from the know-how of app marketing and mobile user acquisition experts, please contact us!