To achieve their business goal, we took a two-pronged approach:
1. Localized the app’s metadata for their six main Geos
To increase organic search traffic, we focused on developing and executing a robust ASO strategy. This included targeting six core Geos in the Google Play Store which included the US, UK, Canada, France, Italy, and Germany.
To make the targeting effective, AGN’s ASO specialists adapted the app metadata into four languages (English, French, Italian and German) and further localized the metadata according to the country. In some countries, multiple languages were leveraged. For example, English was used in the US and UK and French for France and Canada.
2. Doubled our efforts in paid channels
To further enhance the effects of ASO organic traffic, AGN’s paid UA specialists doubled the spending on paid channels like Apple Search Ads.
Through these combined efforts, Coin Splash received significant results in Google Play Store downloads after 40 days of implementing the ASO strategy:
• 101% increase in global downloads
• 67% overall increase in local countries
Broken down by language/country, results were as follows: