Project setup & ASO strategy:

• Kick-off call
• Planning out of project timeline
• Alignment on project goals and KPIs
• Setting up of project management tools
• Accesses to all necessary tools and accounts
• Slack communication set up
• ASO comprehensive audit and report + 1 ASO update
• Subscription model audit & optimization
• Stages we need to go through for paid media
• campaigns
• Development of strategy
• Presenting strategy and receiving approval
• Setting up media accounts
• Creative discovery and the beginning of
• production(if relevant)

ASO – English

• Comprehensive ASO Audit: 15-20pages for both stores with Visual assets benchmark – In-depth look at current strategy and standing in both stores
• ASO strategies for enhancing organic visibility, Including keywords analysis benchmark, metadata analysis, and conversion analysis
• Monthly ASO Reporting for both stores: Top keywords & main keywords rankings improvements, conversion rate, impressions, and downloads performance
• Competitor benchmarking: Visibility, positioning, install distribution breakdown between branded and non-branded terms
• Spanish Mexico store hack to get more visibility in the US market

Paid Media Campaigns

• Competitor research & benchmarking
• KPI identification and plan for maximization
• Strategy, Media management & set up for tier-one providers (up to 4 Channels)
• Ad copywriting
• Target demographic discovery – 3 use cases included
• Ongoing campaign manual optimization & automation
• Bi-weekly reporting

*Separate ad spend budget needed

Screenshots

• 1 set of screenshots 3 device sizes
• A/B test against the existing version

*2 revisions included

*There will be an added charge for additional sizes and additional revisions than what is included in the package*

Static Image package

• 6 unique concepts, 30 banners delivered (deliverables include 5 different sizes needed per channel)
• Creative brief (general guidelines of what we would do)

*2 revisions included

*There will be an added charge for additional banners and sizes and additional revisions than what is included in the package*

Video ad package

• 2 unique concepts, 6 videos delivered (deliverables include 3 different sizes needed per channel). FB/IG: Videos 15 seconds and under. UAC: Videos 30 seconds.
• Creative brief and storyboard

*2 revisions included

*There will be an added charge for additional videos and for any additional revisions than what is included in the package*