Case Study: App Lovin Games

In the realm of app marketing, the ideation phase is crucial for crafting campaigns that not only catch the eye but also captivate the heart.

At App Guardians, our experience in producing over 400 creative video ads for AppLovin Games, has refined our approach to conceptualizing content that shines on social media.

Ideation is the engine room of creativity, where we decide not just what to show, but how to show it in a way that resonates on a personal level with users.

This stage is all about asking the right questions and choosing the right elements to ensure the content is not only viewed but also interacted with.

Here are the factors we consider to enhance engagement and virality:

1. Visual and Emotional Hooks
   Will this ad make people pause? Is there an element, be it a shocking statement, a mesmerizing visual, or even ASMR, that makes them stop scrolling?

2. Shareability and Engagement
   Does the ad compel viewers to share it on their story or send it to a friend? What about the content makes it worth sharing—is it the humor, the surprise, or the relatability?

3. Comment-Worthy Content:
   Are we posing a thought-provoking or emotional question that invites comments? Engaging users in a dialogue about their opinions and experiences helps deepen their connection to the ad and, by extension, the product.

4. Save and Return
   Will people bookmark this ad to come back to it later? Providing substance or an intriguing teaser can make the content memorable enough to save.

5. Incorporating Trending Elements
   How do we integrate trending content on social media naturally with the game? This ensures our ads are current and tap into the zeitgeist, enhancing relevance and immediate appeal.

Gibberish live streams were a thing on TikTok, we rode this trend and this ad quickly became one of the top performers

User-Centric Ideation
Start with the user. Understand their likes, dislikes, and content consumption patterns. Use this insight to craft ads that speak directly to their interests and needs.

Incorporate User-Generated Content
UGC brings a layer of authenticity and relatability that pre-produced content often lacks. It shows real people engaging with the game, which not only illustrates the game’s appeal but also acts as a subtle endorsement.

Iterative Testing
The best ideas often come from refining initial concepts. Test multiple variations of your ad’s creative elements to see what resonates most with the audience. Use data-driven insights to iterate and optimize.

Our creative journey with AppLovin Games has been rich with lessons learned and successes shared. By prioritizing the ideation phase and focusing on what truly engages social media users, we’ve managed to create video ads that do more than just advertise—they engage, entertain, and inspire. Join us at App Guardians as we continue to explore the frontiers of innovative advertising, always with the user in mind.

We know that incorporating UGC into your app marketing strategy needs to be done correctly with the proper expertise for it to work! Please contact us for a free consultation with an AGN paid UA specialist who would love to help you discover all of the ways you can benefit from this approach and get you started on the right path.