App Store Optimization (ASO)
[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]We partnered with Touchpix to lead global ASO strategy across key markets (US, Spain, Brazil), focused on increasing visibility, improving conversion, and driving more efficient user acquisition.
Scope
- Full ASO audit and strategy development
- Ongoing metadata optimization (iOS & Google Play)
- Conversion rate optimization (store listings & creatives)
- Localization across priority markets
- Seasonal in-app event strategy aligned with peak demand
- Apple Search Ads (ASA) strategy and management to support ASO
What We Did
- Scaled high-intent visibility
- Expanded keyword coverage and improved rankings across competitive, high-value search terms
- Improved conversion efficiency
- Optimized screenshots, messaging, and product page experience to better convert traffic
- Unlocked high-performing markets
- Leveraged localization to drive stronger performance in LATAM markets
- Integrated ASO with Apple Search Ads (ASA)
- Used paid search insights to identify high-intent keywords, reinforce organic strategy, and improve overall acquisition efficiency
- Executed seasonal growth strategy
- Launched timely in-app events (Halloween, Holiday, etc.) to capture peak demand and boost discoverability

Impact
- +16% increase in App Store conversion rate through continuous listing optimization
- ~50% growth in overall keyword visibility across iOS during the engagement
- Top 5 rankings grew 53% (15→23 keywords), Top 10 expanded 94% (18→35 keywords), and Top 100 nearly doubled (+95%, 48→94 keywords)
- LATAM markets delivering 2–3x higher conversion efficiency vs. English-speaking markets
Outcome
Touchpix evolved from a volume-driven acquisition model into a high-efficiency, conversion-led growth engine, with ASO and ASA working together as core levers for scalable, high-quality user acquisition across global markets.
[/fusion_text][fusion_text][/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” pattern_bg=”none” pattern_bg_style=”default” pattern_bg_opacity=”100″ pattern_bg_blend_mode=”normal” mask_bg=”none” mask_bg_style=”default” mask_bg_opacity=”100″ mask_bg_transform=”left” mask_bg_blend_mode=”normal” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_label=”Body Text” admin_toggled=”yes”][fusion_builder_row][/fusion_builder_row][/fusion_builder_container][fusion_builder_container align_content=”stretch” is_nested=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” type=”flex” flex_align_items=”flex-start” flex_column_spacing=”4%” flex_justify_content=”center” container_tag=”div” background_color=”var(–awb-color5)” gradient_start_color=”rgba(255,255,255,0)” gradient_end_color=”rgba(255,255,255,0)” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center top” background_repeat=”no-repeat” background_parallax=”left” parallax_speed=”0.3″ background_blend_mode=”none” opacity=”100″ break_parents=”0″ fade=”no” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” padding_right=”2%” padding_bottom=”34px” padding_left=”2%” padding_top_medium=”60px” padding_right_medium=”30px” padding_bottom_medium=”60px” padding_left_medium=”30px” padding_top_small=”30px” padding_right_small=”30px” padding_bottom_small=”50px” padding_left_small=”30px” margin_top=”0px” margin_bottom=”34px” border_color=”#d1d1d1″ border_sizes_top=”0px” border_sizes_left=”0px” border_sizes_right=”0px” border_style=”solid” equal_height_columns=”no” enable_mobile=”no” link_color=”#e56322″ link_hover_color=”#e56322″ absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_offset=”0″ sticky_transition_offset=”0″ scroll_offset=”0″ video_loop=”yes” video_mute=”yes” video_aspect_ratio=”16:9″ animation_direction=”left” animation_speed=”0.3″ animation_offset=”top-into-view” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_toggled=”yes” admin_label=”Mid Page CTA” padding_top=”34px” border_radius_top_left=”20px” border_radius_top_right=”20px” border_radius_bottom_right=”20px” border_radius_bottom_left=”20px” border_sizes_bottom=”0″][fusion_builder_row][fusion_builder_column type=”3_4″ type=”3_4″ layout=”45.00″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” border_position=”all” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ type_medium=”2_3″ type_small=”1_1″ margin_top=”0px” margin_bottom=”0px” spacing=”4%” spacing_left_small=”60px” spacing_right_small=”60px” padding_top=”0px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” padding_bottom_medium=”0px” animation_type=”fade” animation_direction=”up” animation_speed=”1.3″ animation_offset=”top-into-view” target=”_self” hover_type=”none” center_content=”no” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ align_self=”auto” order_medium=”1″ order_small=”1″ align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” content_layout=”row” last=”false” background_type=”single” filter_type=”regular” first=”true” spacing_right=”3%” min_height=”” link=””][fusion_title animation_direction=”left” animation_offset=”top-into-view” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” link_color=”#32545c” link_hover_color=”#61c1d6″ fusion_font_family_title_font=”Montserrat” fusion_font_variant_title_font=”700″ content_align=”left” font_size=”35px” letter_spacing=”-2px” line_height=”1.2″ margin_bottom=”20px” margin_bottom_small=”10px” margin_top=”0″ margin_top_small=”10px” margin_right=”0px” margin_right_small=”0px” margin_left=”0px” margin_left_small=”0px” sep_color=”#d1d1d1″ size=”p” style_type=”default” text_color=”var(–awb-color1)” text_shadow=”no” text_shadow_blur=”0″ text_transform=”var(–awb-typography1-text-transform)” responsive_typography=”false” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″]Ready to take your app to the next level?[/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”45.00″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” border_position=”all” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ type_medium=”1_3″ type_small=”1_1″ margin_top=”0px” margin_bottom=”0px” spacing=”4%” spacing_left_small=”60px” spacing_right_small=”60px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” padding_bottom_medium=”0px” padding_top_small=”30px” animation_type=”fade” animation_direction=”up” animation_speed=”1.3″ animation_offset=”top-into-view” target=”_self” hover_type=”none” center_content=”no” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ align_self=”auto” order_medium=”1″ order_small=”1″ align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” content_layout=”row” last=”true” background_type=”single” filter_type=”regular” first=”false” spacing_left=”0%” min_height=”” link=””][fusion_button target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” color=”custom” linear_angle=”180″ stretch=”default” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ size=”large” link=”https://appguardians.com/freeevaluation/”]Let’s Chat[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” pattern_bg=”none” pattern_bg_style=”default” pattern_bg_opacity=”100″ pattern_bg_blend_mode=”normal” mask_bg=”none” mask_bg_style=”default” mask_bg_opacity=”100″ mask_bg_transform=”left” mask_bg_blend_mode=”normal” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_label=”Body Text” admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ z_index_subgroup=”regular” background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” content_align=”left” size=”2″ text_color=”var(–awb-color7)” text_shadow=”no” text_shadow_blur=”0″ gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Product & Lifecycle Optimization
[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]We partnered with Touchpix to improve early user experience, increase activation and conversion, and implement lifecycle marketing systems to better engage and retain users.
Scope
- First-Time User Experience (FTUE) & onboarding audit
- Conversion-focused product recommendations
- Event taxonomy and segmentation strategy
- Lifecycle marketing strategy
- OneSignal setup and journey implementation
- Seasonal campaign planning and execution
What We Did
1. FTUE & Onboarding Optimization
- Conducted a comprehensive audit of the onboarding and first-time user experience to identify opportunities to improve clarity, guidance, and conversion flow
- Aligned the experience with best-in-class onboarding principles, including:
- Clear user direction and step-by-step progression
- Stronger communication of core value early in the journey
- Simplified decision-making to reduce friction
- More cohesive transitions between app and web
- Delivered a refined onboarding framework designed to:
- Guide users more intuitively toward key activation moments
- Better highlight free trial and subscription value
- Prioritize high-impact actions earlier in the journey
- Create a more structured path from first open to conversion
2. Conversion & Funnel Improvements
- Analyzed onboarding and subscription flows to identify opportunities to improve progression and conversion
- Recommended enhancements to:
- Better sequence key prompts and user actions
- Strengthen guidance through the funnel
- Reinforce next steps post-interaction and post-purchase
- Focused on creating a more intentional, guided user journey to support higher activation and subscription rates
3. Lifecycle Marketing Infrastructure (OneSignal)
- Supported implementation of OneSignal as the lifecycle marketing engine
- Established foundational segmentation and event tracking
- Built core user journeys across:
- New users (non-converted)
- Active users
- Inactive / churn-risk users
4. Lifecycle Campaigns & Journeys
- Designed and launched automated lifecycle flows tied to key user moments:
- Onboarding follow-ups
- Conversion nudges
- Re-engagement campaigns
- Introduced multi-touch messaging strategy:
- Immediate triggers + delayed follow-ups
- Messaging tailored to user behavior and lifecycle stage
- Example: Cyber Monday campaign demonstrated incremental conversions driven by multi-day push engagement
Impact
- Established a scalable lifecycle marketing system from the ground up (OneSignal, segmentation, automated journeys)
- Improved activation and conversion opportunities post-install through a more structured onboarding approach
- Drove incremental revenue through lifecycle campaigns, including multi-touch push strategies
- Increased user engagement and reactivation through targeted messaging
- Enabled consistent growth through seasonal, demand-driven campaigns
Outcome
Touchpix evolved into a more structured, conversion-oriented product and lifecycle system, where onboarding, messaging, and seasonal campaigns work together to drive sustained user engagement and revenue growth.
[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” pattern_bg=”none” pattern_bg_style=”default” pattern_bg_opacity=”100″ pattern_bg_blend_mode=”normal” mask_bg=”none” mask_bg_style=”default” mask_bg_opacity=”100″ mask_bg_transform=”left” mask_bg_blend_mode=”normal” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_label=”Body Text” admin_toggled=”yes”][fusion_builder_row][/fusion_builder_row][/fusion_builder_container][fusion_builder_container align_content=”stretch” is_nested=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” type=”flex” flex_align_items=”flex-start” flex_column_spacing=”4%” flex_justify_content=”center” container_tag=”div” background_color=”var(–awb-color5)” gradient_start_color=”rgba(255,255,255,0)” gradient_end_color=”rgba(255,255,255,0)” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center top” background_repeat=”no-repeat” background_parallax=”left” parallax_speed=”0.3″ background_blend_mode=”none” opacity=”100″ break_parents=”0″ fade=”no” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” padding_right=”2%” padding_bottom=”34px” padding_left=”2%” padding_top_medium=”60px” padding_right_medium=”30px” padding_bottom_medium=”60px” padding_left_medium=”30px” padding_top_small=”30px” padding_right_small=”30px” padding_bottom_small=”50px” padding_left_small=”30px” margin_top=”0px” margin_bottom=”34px” border_color=”#d1d1d1″ border_sizes_top=”0px” border_sizes_left=”0px” border_sizes_right=”0px” border_style=”solid” equal_height_columns=”no” enable_mobile=”no” link_color=”#e56322″ link_hover_color=”#e56322″ absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_offset=”0″ sticky_transition_offset=”0″ scroll_offset=”0″ video_loop=”yes” video_mute=”yes” video_aspect_ratio=”16:9″ animation_direction=”left” animation_speed=”0.3″ animation_offset=”top-into-view” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_toggled=”yes” admin_label=”Mid Page CTA” padding_top=”34px” border_radius_top_left=”20px” border_radius_top_right=”20px” border_radius_bottom_right=”20px” border_radius_bottom_left=”20px” border_sizes_bottom=”0″][fusion_builder_row][fusion_builder_column type=”3_4″ type=”3_4″ layout=”45.00″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” border_position=”all” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ type_medium=”2_3″ type_small=”1_1″ margin_top=”0px” margin_bottom=”0px” spacing=”4%” spacing_left_small=”60px” spacing_right_small=”60px” padding_top=”0px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” padding_bottom_medium=”0px” animation_type=”fade” animation_direction=”up” animation_speed=”1.3″ animation_offset=”top-into-view” target=”_self” hover_type=”none” center_content=”no” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ align_self=”auto” order_medium=”1″ order_small=”1″ align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” content_layout=”row” last=”false” background_type=”single” filter_type=”regular” first=”true” spacing_right=”3%” min_height=”” link=””][fusion_title animation_direction=”left” animation_offset=”top-into-view” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” link_color=”#32545c” link_hover_color=”#61c1d6″ fusion_font_family_title_font=”Montserrat” fusion_font_variant_title_font=”700″ content_align=”left” font_size=”35px” letter_spacing=”-2px” line_height=”1.2″ margin_bottom=”20px” margin_bottom_small=”10px” margin_top=”0″ margin_top_small=”10px” margin_right=”0px” margin_right_small=”0px” margin_left=”0px” margin_left_small=”0px” sep_color=”#d1d1d1″ size=”p” style_type=”default” text_color=”var(–awb-color1)” text_shadow=”no” text_shadow_blur=”0″ text_transform=”var(–awb-typography1-text-transform)” responsive_typography=”false” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″]Ready to take your app to the next level?[/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”45.00″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” border_position=”all” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ type_medium=”1_3″ type_small=”1_1″ margin_top=”0px” margin_bottom=”0px” spacing=”4%” spacing_left_small=”60px” spacing_right_small=”60px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” padding_bottom_medium=”0px” padding_top_small=”30px” animation_type=”fade” animation_direction=”up” animation_speed=”1.3″ animation_offset=”top-into-view” target=”_self” hover_type=”none” center_content=”no” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ align_self=”auto” order_medium=”1″ order_small=”1″ align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” content_layout=”row” last=”true” background_type=”single” filter_type=”regular” first=”false” spacing_left=”0%” min_height=”” link=””][fusion_button target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” color=”custom” linear_angle=”180″ stretch=”default” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ size=”large” link=”https://appguardians.com/freeevaluation/”]Let’s Chat[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” pattern_bg=”none” pattern_bg_style=”default” pattern_bg_opacity=”100″ pattern_bg_blend_mode=”normal” mask_bg=”none” mask_bg_style=”default” mask_bg_opacity=”100″ mask_bg_transform=”left” mask_bg_blend_mode=”normal” absolute=”off” absolute_devices=”small,medium,large” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” sticky_transition_offset=”0″ scroll_offset=”0″ animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ admin_label=”Body Text” admin_toggled=”yes”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ z_index_subgroup=”regular” background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”none” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” content_align=”left” size=”2″ text_color=”var(–awb-color7)” text_shadow=”no” text_shadow_blur=”0″ gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]User Acquisition & Creative Strategy
[/fusion_title][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]Delivered a full-funnel paid acquisition program across Meta, Google UAC (Android), and Apple Search Ads (ASA), supported by strong creative execution and measurement infrastructure.
Paid Media Strategy & Execution
- Managed and optimized campaigns across Meta, Google UAC, and ASA with a focus on scalable, high-quality user acquisition
- Built structured campaign frameworks, audience strategies, and ongoing optimization loops to improve efficiency and volume
- Continuously tested and iterated on:
- Audiences (interest vs. LAL)
- Creative formats and messaging
- Budget allocation and scaling strategies
- Early learnings showed strong engagement from niche/professional audiences, with performance stabilizing as campaigns matured
Creative Strategy & UGC Production
- Led UGC briefing, scripting, and production aligned with event-tech use cases and seasonal demand
- Developed creatives tailored to key personas and use cases (events, activations, professional setups)
- Performance highlights:
- Strong hook rates (~35%) and solid engagement/hold rates
- Continuous creative refresh cycles to maintain performance and avoid fatigue
- Aligned creative direction closely with product value props and seasonal moments (e.g., holidays, events)
Attribution & Measurement Infrastructure
- Supported setup and refinement of Singular attribution and event schema
- Advised on:
- Purchase event tracking and revenue attribution
- SKAN configuration and Meta integration (ATE/ATT alignment)
- Event prioritization for campaign optimization
- Helped improve visibility into performance and laid the groundwork for more accurate ROAS measurement
Apple Search Ads (ASA) & Android (Google UAC)
- Conducted a full audit and restructuring of ASA campaigns at the start of engagement
- Identified inefficiencies (initial CPTs ~€12) and implemented:
- Campaign segmentation (brand, competitor, generic)
- Bid optimization and keyword expansion
- Query mining and negative keyword refinement
- Result:
- CPA improved from ~$8 to ~$4 within weeks
- Established ASA as a high-intent, cost-efficient acquisition channel
- On Android:
- Managed Google UAC campaigns as part of the broader media mix
- Ensured consistency across platforms in:
- Creative strategy
- Messaging
- Funnel optimization
Impact
- Improved acquisition efficiency across channels through continuous optimization and creative iteration
- Increased conversion rates through CPP strategy and store alignment
- Established a scalable, multi-channel acquisition system combining:
- Meta for scale
- ASA for high-intent demand capture
- Android (UAC) for incremental growth
- Built a strong creative and measurement foundation to support ongoing growth and revenue optimization
Get a complimentary, no hassle consultation. We are here to help you grow your app!
[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_4″ type=”1_4″ layout=”45.00″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” border_position=”all” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ type_medium=”1_3″ type_small=”1_1″ margin_top=”0px” margin_bottom=”0px” spacing=”4%” spacing_left_small=”60px” spacing_right_small=”60px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” padding_bottom_medium=”0px” padding_top_small=”30px” animation_type=”fade” animation_direction=”up” animation_speed=”1.3″ animation_offset=”top-into-view” target=”_self” hover_type=”none” center_content=”no” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ align_self=”auto” order_medium=”1″ order_small=”1″ align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” content_layout=”row” last=”true” background_type=”single” filter_type=”regular” first=”false” spacing_left=”0%” min_height=”” link=””][fusion_button target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” color=”custom” linear_angle=”180″ stretch=”default” icon_position=”left” icon_divider=”no” hover_transition=”none” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ size=”large” link=”https://appguardians.com/freeevaluation/”]Let’s Chat[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” border_position=”all” spacing=”yes” background_repeat=”no-repeat” margin_top=”0px” margin_bottom=”0px” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”true” hover_type=”none” first=”true” min_height=”” link=””][fusion_text][fusion_text]
Client: Touchpix
Website: https://touchpix.com/
Scope: Full Stack App Marketing
[/fusion_text][/fusion_builder_column][/fusion_builder_row][fusion_builder_row][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid”][/fusion_builder_container]